Coach · Speaker · Built From $1K

Your dream is a business.
Let's make it pay like one.

I'm Joanna LaFleur. I built my first business with $1,000, Google searches, and every mistake in the book. I burned out, figured it out, and sold that business for $1.6 million. Now I teach women the shortcut I never had.

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Real receipts: $1.6M business sold · 4 businesses founded · 400K+ followers · Published author

Joanna LaFleur
As seen in / on stage at: SELF MagazineOHCAAlzheimer's AssociationUniversity of MichiganUniversity of Southern IndianaAlabama Assisted Living Assoc.
Two Ways to Work With Me

Pick your power move.

Whether you need a coach in your corner or a keynote that lights up the room, this is where it starts.

Coaching

Build a business that pays you back.

1:1 strategy for women who are done winging it. I teach you to build sustainably from day one, so you grow your revenue without grinding yourself into the ground. We start with a free discovery call.

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Speaking

A keynote your audience won't forget.

Unfiltered talks on fear, failure, and building something real from zero. Equal parts heart and humor, with tools people actually remember.

Watch the Reel
What You'll Learn

The stuff I had to Google at 2am.

Everything I teach, I learned the hard way so you don't have to.

🌱

Sustainable Business Building

Structure, pricing, and boundaries that let your business grow without burning you out. I learned this one the hard way.

📈

Business Development

Finding customers, closing deals, and building partnerships that grow revenue. The engine behind both of my companies.

🤖

Work Smarter with AI

Use AI to do the work of a team you cannot afford yet. Real workflows, not buzzwords.

🎥

Content Creation

How I built 400K+ followers and millions of views. Hooks, formats, and systems that actually get seen.

📱

Social Media Growth

Platform strategy that turns followers into buyers, from your first 100 to your first 100K.

💎

Branding That's You

A brand people remember and trust, built on who you actually are instead of a template.

Speaking

See me on stage.

Watch the reel, pick a topic, and let's talk about your event.

Keynote speaker reel

DO IT SCARED

How to take bold action when the stakes are high and use fear as fuel instead of a brake.

MY BRUTAL JOURNEY

An honest look at failure, rebuilding from zero, and the resilience it takes to scale from scratch.

BECOMING A BADASS

Real strategy for leaders who want income and impact without sacrificing their sanity.

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What Audiences Say

The stage doesn't lie.

110 of 111 attendees at the 2024 MAIA Conference rated Joanna as demonstrating knowledge and expertise in her content.

★★★★★

"This was the BEST keynote speaker of the conference. I wish she had longer and hope she makes a return at future conferences."

MAIA Conference 2024 Attendee
★★★★★

"Excellent! My favorite of the event! Best speaker and most impactive information by far."

ALAA Annual Conference Attendee
★★★★★

"Speaker was incredible. I thought I was knowledgeable and learned there was a lot I didn't know. She was entertaining and captivating."

MAIA Conference 2024 Attendee
Coaching Options

Three ways in. One outcome: revenue.

No fluff and no 47-module courses collecting dust. Real strategy, real accountability, real numbers.

Start-Up Strategy Intensive

$499+

For the woman with the idea and the fire. We build the structure so your launch is sustainable, not chaotic.

Start Here
Most Popular

Momentum Builder Consulting

$1,200+

For the entrepreneur already in motion who is ready to scale faster without scaling her stress.

Build Momentum

VIP Day

$2,000+

One day. Every answer. For decisive business owners who want direction now, not in six months.

Claim Your Day
Joanna speaking at a conference
My Story
"I started with $1,000 and a plan everyone doubted. I sold that business for $1.6 million."

Nobody handed me a playbook. I googled everything: how to start an LLC, how to hire, how to price, how to keep going when it all falls apart. I founded four businesses, including Dementia Specialists Homecare and Memory Lane Assisted Living, turned a $1,000 start into a $1.6 million exit, and built my newest one to $100K in three years with an audience of 400,000+ followers. And yes, I burned out along the way. That is exactly why I teach sustainable business now: so you skip the mistakes that almost took me down.

These days I work smarter, not harder, and I teach my clients to do the same with AI, content, and branding that actually fits them. Recovering perfectionist. Proud mom. Certified leopard print addict.

$1K
Starting Capital
$1.6M
Business Sold
400K+
Followers Built
4
Businesses Founded
The Shop

Take the badass energy home.

Not ready for coaching yet? Start with the tools that get you moving.

Becoming a Badass Entrepreneur workbook cover

Becoming a Badass Entrepreneur Workbook

$29.99
Buy Now
A Year of Becoming Her journal cover

A Year of Becoming Her Journal

$39.99
Buy Now

Still reading? That's your sign.

The women who win are not the ones who waited until they were ready. Book the call. Do it scared.

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